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A woman in a floral dress is standing on the grass with a rucksack on, looking back over her shoulder at the camera.

Our Story

I'm Emma, and I founded B&B in 2017. Before this I worked in corporate sustainability, and I had a list of businesses as long as my arm that I wanted to set up which put sustainability and the circular economy at their heart.


I chose this one because, to me, renting maternity and baby clothes just made the most sense, and I wanted to offer parents a more sustainable and convenient alternative to buying baby clothes which would soon be outgrown and taking up unnecessary space and time passing on.

I absolutely love styling Mums-to-be and providing exceptional customer service to busy parents.

Meet The Team

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A model for sustainable brands and slow fashion content creator, Poppy is our digital marketing expert and you will find her crafting our newsletter emails and social media posts. 

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Emma is the one answering your emails/WhatsApp/calls and is always happy to help. She is also our stylist for Mums-to-be and loves choosing clothes that will suit your changing body.

A woman with grey hair smiles to the side.


A retired pastry chef, Sue is Emma's Mum, and she takes care of our clothes by debobbling them, repairing them, and making sure they are looking their best for you.

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