top of page
A woman in a floral dress is standing on the grass with a rucksack on, looking back over her shoulder at the camera.

Our Story

I'm Emma, and I founded B&B in 2017. Before this I worked in corporate sustainability, and I had a list of businesses as long as my arm that I wanted to set up which put sustainability and the circular economy at their heart.

 

I chose this one because, to me, renting maternity and baby clothes just made the most sense, and I wanted to offer parents a more sustainable and convenient alternative to buying baby clothes which would soon be outgrown and taking up unnecessary space and time passing on.

​

I absolutely love styling Mums-to-be and providing exceptional customer service to busy parents.

Meet The Team

A woman wearing a ruffled white blouse is smiling.

Poppy

A model for sustainable brands and slow fashion content creator, Poppy is our digital marketing expert and you will find her crafting our newsletter emails and social media posts. 

A woman is smiling at the camera.

Emma

Emma is the one answering your emails/WhatsApp/calls and is always happy to help. She is also our stylist for Mums-to-be and loves choosing clothes that will suit your changing body.

A woman with grey hair smiles to the side.

Sue

A retired pastry chef, Sue is Emma's Mum, and she takes care of our clothes by debobbling them, repairing them, and making sure they are looking their best for you.

bottom of page