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Maternity Capsule Wardrobe Subscription

Shopping for clothes when you're pregnant is really hard work, and often we get half way through pregnancy and realise that we haven't made the best choices after all.

What if you could have your own personal shopper, to search for the essential items that you need, in a style that you like, and which fit?

 And if your bump grows and something doesn't fit anymore or isn't comfortable, or the seasons change and you need something cooler or warmer, or you just fancy a change, you can send it back for something else at any time?

And add on anything extra that you need (again, at any time!)?

At Belles and Babes we've been working hard to come up with an easy, fun solution to maternity clothes shopping, because we are passionate that there is a better way of doing things. And it's kinder to the environment, and your wallet too!

How does it work?

  • You'll have an initial consultation by phone so that we can find out all about you - not just your clothes size but your height, body shape and the colours and styles that you like - so that we can find clothes that you will enjoy wearing and which will fit with your current wardrobe.

  • We will then go away and do the hard work for you! We will hand pick and send you at least 8 items from good quality brands such as Seraphine, JoJo Maman Bébé, Mamalicious, Next and ASOS, which will arrive washed and ready to wear. You then try them all on and pick your 6 favourite items to form your capsule wardrobe.

  • Ideally we need 2-3 weeks to prepare your wardrobe from the date of your consultation, so please give us as much notice as possible!

  • At any time, you can add on items or exchange any number of items for something different (prices below). 


  • The Capsule Wardrobe Subscription is £20 upfront, which covers your consultation and the time that we spend curating your capsule wardrobe, followed by a hire fee of £20 a month for 6 items of clothing. This includes all delivery costs including the final return delivery. Hire for at least 5 months and get the month after your baby is born for free!

  • Add on items are £15 per item, including delivery.

  • The cost to exchange an item (or any number of items) is £10 per item. 

  • There is no deposit to pay, and wear and tear is included in your hire fee.

  • Got a wedding to attend? Hire one of our special occasion outfits for a discounted price starting at only £20.

  • Thinking ahead? All subscribers will receive a 20% discount on any subsequent maternity subscription(s)!

Looking for something special?

We stock outfits in Sizes 8-18 including not just dresses but jewellery, clutch bags and fascinators to help you complete the look. Outfits can be posted anywhere in the UK from only £30 which includes all delivery costs and washing/dry cleaning before and after your hire. Just get in touch to find out what we can recommend for you!